Customer.io Integration
Send your simulated events to Customer.io for automated email marketing and customer engagement campaigns.
Overview
Customer.io is a marketing automation platform that helps you send targeted emails, push notifications, and SMS messages based on customer behavior. MockCDP integrates with Customer.io's Track API to send realistic customer journey events for testing your automation workflows.
Required Credentials
- Site ID: Your Customer.io workspace site identifier
- API Key: Your Customer.io tracking API key
- Region: US or EU data center selection
Setup Instructions
1. Get Your Site ID and API Key
- Log into Customer.io
- Navigate to Data & Integrations
- Click Integrations
- Find Customer.io Data Pipelines or create a new tracking integration
- Copy your Site ID and API Key
2. Choose Your Region
- US: Default region for North American customers
- EU: European region for GDPR compliance
Your region is typically set when you create your Customer.io account.
3. Configure in MockCDP
- Navigate to Destinations in MockCDP
- Find Customer.io in the list
- Toggle Enable to on
- Enter your Site ID
- Enter your API Key
- Select your Region (US or EU)
- Click Test Credentials to verify connection
- Click Save Configuration
Event Mapping
MockCDP sends these events to trigger Customer.io campaigns:
Customer Events
| Event | Trigger Use Case | Key Attributes |
|---|---|---|
signed_up | Welcome email series | email, name, signup_date |
product_viewed | Product recommendation emails | product_name, category, price |
cart_abandoned | Abandoned cart recovery | cart_value, items, last_activity |
order_completed | Order confirmation & upsells | order_total, products, customer_tier |
subscription_cancelled | Win-back campaigns | cancellation_reason, tenure |
Customer Attributes
MockCDP automatically updates customer profiles with:
- Demographics: age, location, signup_date
- Behavioral: last_purchase_date, total_spent, order_count
- Preferences: favorite_category, communication_preferences
- Engagement: email_engagement_score, last_seen
Campaign Testing
Automation Workflows
Use MockCDP events to test these common workflows:
- Welcome Series: Triggered by user sign-up events
- Abandoned Cart: Based on cart activity without purchase
- Re-engagement: Targeting inactive customers
- Cross-sell/Upsell: Post-purchase recommendations
- Milestone Celebrations: Anniversary and achievement emails
A/B Testing
- Generate realistic user segments for campaign testing
- Validate email personalization with diverse customer data
- Test campaign timing and frequency optimization
Best Practices
- Use Test Workspace: Create a separate Customer.io workspace for testing
- Email Addresses: Use test email addresses to avoid sending to real customers
- Campaign Monitoring: Monitor campaign triggers and delivery rates
- Segmentation Testing: Validate customer segments with realistic data
- Unsubscribe Management: Test unsubscribe flows and preferences
Need Help?
Check our troubleshooting guide or contact support.